Dismayed by the high prices of high-end clothing, designer Rachel Evans launched Minkpink in 2005 — creating an accessible and on-trend alternative for youth-minded fashionistas. Based in Australia, Minkpink draws inspiration from a wide range of eclectic sources to create its modern-vintage, on-trend and versatile women’s separates. Lush velvet coats reminiscent of guitar legend Jimi Hendrix’s patchwork wardrobe, Mod-style anoraks, swimwear and cut-off denim shorts reminiscent of 1970s Southern California, and ultra-feminine mini-dresses in polka-dot mint rayon or mismatched prints toe the line between punk and romantic. A favorite among pop divas such as Miley Cyrus and Rihanna, Minkpink is all about fun — not fussy — fashion.
From graphic-print tops to embellished clutches, statement-makers that are sure to go fast.
Fresh spring must-haves with a streetwise edge.
Must-have pieces from a list of in-demand labels.
Statement-making dresses, brocade jackets, and more from the Australian cool-girl label.