Dismayed by the high prices of high-end clothing, designer Rachel Evans launched Minkpink in 2005 — creating an accessible and on-trend alternative for youth-minded fashionistas. Based in Australia, Minkpink draws inspiration from a wide range of eclectic sources to create its modern-vintage, on-trend and versatile women’s separates. Lush velvet coats reminiscent of guitar legend Jimi Hendrix’s patchwork wardrobe, Mod-style anoraks, swimwear and cut-off denim shorts reminiscent of 1970s Southern California, and ultra-feminine mini-dresses in polka-dot mint rayon or mismatched prints toe the line between punk and romantic. A favorite among pop divas such as Miley Cyrus and Rihanna, Minkpink is all about fun — not fussy — fashion.
Keep it simple with one-piece dressing in the season's best colors and silhouettes
A fresh assortment of fabulous wardrobe staples you need now
Key, flattering pieces to wear now and through the season
There's no better way to liven up the winter season (and show you're in tune with current trends) than to slip into something bright. And this selection showcases the season's right-now colors in everything from ruffled dresses and striped pullovers to legging jeans and mini skirts — think lemon yellows, ocean blues, daring reds, and rich emerald greens. Whether you pair your look with neutrals, or go for full-on colorblocking, the result is sure to make a statement.