Today Missoni is world-renowned for its insatiable love of zigzags, luxe knit fabrics, and geometric shapes — but this high-end clothing label actually started from very humble beginnings. Founded in the 1950s by Italian husband-and-wife team Ottavio and Rosita Missoni, the company began as a basement studio workshop anchored by two knitting machines and a collection of ideas. Word about Missoni’s bold, innovative patterns gradually spread among the fashion-following public — eventually reaching legendary Vogue editor Diana Vreeland, who promoted the brand in the pages of her iconic magazine. Missoni still makes the pages of Vogue (and other fashion mags) on a regular basis thanks to its ingenious and instantly recognizable zigzag and chevron motifs, use of brilliant floral prints, surprising color combinations, and timeless designs. In addition to dresses, pants, scarves, and other investment pieces, Missoni designs footwear, the Missoni Home line of home furniture and accessories, and the diffusion line M Missoni.
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