Mushroom Alley

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About Mushroom Alley

Inspired by the cute charm jewelry that your mom and grandma used to wear, Mushroom Alley designs necklaces that celebrate the whimsy and innocence of little girlhood. Based in Los Angeles, Mushroom Alley uses genuine vintage molds to create its charms, made from brass electroplated with tarnish-proof gold. Flowers, fairies, gemdrops, hearts and butterflies, and much more — Mushroom Alley has a charm to suit your tiny fashionista’s every interest.

Past Sales Featuring Mushroom Alley

Sale Ended June 23, 2013

Dreaming of Dress-Up: Tutus & More

Some little girls L-O-V-E playing dress-up, and this sale was designed especially for them. We have tutus in a host of hues, plus the matching leotards and wings to complete her fairy tale outfit.

Sale Ended May 26, 2013

Birthday Bash: Decor & Gifts

Throwing the best birthday bash is easy with this party boutique. Decorate with colorful garlands and pom-poms, and deck kids out in party hats. Not throwing a fiesta, but need a gift for one? Choose from a popular selection of toys for birthday boys and girls.

Sale Ended June 24, 2013

Tea Party: Sets, Dresses & More

Be prepared for the next time your little one rounds up ten of her closest friends — real or imaginary. In this playful array, you'll find teapot sets in bright hues and kid-friendly motifs, plus accessories your little girl can wear at her tea party (think charm bracelets). Now, time for a toast.

Sale Ended March 26, 2013

Top Dresses for Spring

We're so excited winter is officially over (even though it's still chilly out). Bring on spring! These spin-sational dresses will help get your little girl's wardrobe in gear — the printed and solid patterns feature embellishments like ruffles, bows, and pleats, perfect for bubbly fashionistas.