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About Mushroom Alley

Inspired by the cute charm jewelry that your mom and grandma used to wear, Mushroom Alley designs necklaces that celebrate the whimsy and innocence of little girlhood. Based in Los Angeles, Mushroom Alley uses genuine vintage molds to create its charms, made from brass electroplated with tarnish-proof gold. Flowers, fairies, gemdrops, hearts and butterflies, and much more — Mushroom Alley has a charm to suit your tiny fashionista’s every interest.

Past Sales Featuring Mushroom Alley & more

Sale Ended April 16, 2013

Pretty in Pastels

With spring comes a whole crop of new colors — purples, pinks, yellows, and greens take on lighter shades as the weather warms up. So give your child's wardrobe a burst of brightness with these dresses, polos, cardigans, and more.

Sale Ended February 17, 2011

Disney Themed Heys Luggage!

For the tiniest jet-setters in your family, outfit them with playful, pint-sized luggage made just for them. Combining the durability and ease the Heys name is known for with your tot's favorite Disney characters (Tinkerbell, Mickey, and more), traveling with kids has never been this easy.

Sale Ended December 26, 2012

For Babies & Kids

Delight the little one on your list with these stylish clothes, retro-themed toys, and a lot more.

Sale Ended March 29, 2013

The Coolest Kids' Clothes

Welcome to our pop-up boutique! You can buy our favorite products at this one-stop shop, all from the best brands for babies and kids (think Jacadi, Elephantito, Phil & Teds, and more). The shop is filled with clothes, toys, strollers, bedding, and many other must-haves (at amazing prices, of course!), so fill up your cart. We have chic looks for moms-to-be, too!