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About Mushroom Alley

Inspired by the cute charm jewelry that your mom and grandma used to wear, Mushroom Alley designs necklaces that celebrate the whimsy and innocence of little girlhood. Based in Los Angeles, Mushroom Alley uses genuine vintage molds to create its charms, made from brass electroplated with tarnish-proof gold. Flowers, fairies, gemdrops, hearts and butterflies, and much more — Mushroom Alley has a charm to suit your tiny fashionista’s every interest.

Past Sales Featuring Mushroom Alley

Sale Ended April 16, 2013

Pretty in Pastels

With spring comes a whole crop of new colors — purples, pinks, yellows, and greens take on lighter shades as the weather warms up. So give your child's wardrobe a burst of brightness with these dresses, polos, cardigans, and more.

Sale Ended June 23, 2013

Dreaming of Dress-Up: Tutus & More

Some little girls L-O-V-E playing dress-up, and this sale was designed especially for them. We have tutus in a host of hues, plus the matching leotards and wings to complete her fairy tale outfit.

Sale Ended April 05, 2013

Adorable Accessories

Welcome to our pop-up boutique! You can buy our favorite products at this one-stop shop, all from the best brands for babies and kids (think Jacadi, Elephantito, Phil & Teds, and more). The shop is filled with clothes, toys, strollers, bedding, and many other must-haves (at amazing prices, of course!), so fill up your cart. We have chic looks for moms-to-be, too!

Sale Ended July 10, 2013

Girls' Dresses