Founders Joe Haller and Ian Hannula originally planned N.I.C.E. Collective as a record label, but in 1997, the San Francisco-based duo decided to focus on fashion instead, and a clothing label was born. It was a lucky break for stylish guys everywhere. Because now, after more than a decade, the brand is still turning out elegantly deconstructed shirts, militaristic canvas parkas, ultra-light sweaters, and slim, utilitarian trousers. The soft, carefully aged fabrics, means that each piece feels like a beloved favorite you’ve had forever.
Beat the heat in soft-collar staples by Fred Perry, Brooks Brothers, and more
Our favorite brands and styles from this week's sales
Amazing prices on standout jackets from General Assembly, Ben Sherman, and more
Lightweight tailoring for every dressed-up occasion