Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear designed by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her first creations into gorgeous lingerie that you'll want to wear all day long. Rich fabrics and intelligent design define the label’s collection of bras, robes, pajamas, and other confections, enhanced by Natori’s signature detailing, embroidery, and appliqué. Over time Natori has expanded her label to include sumptuous bedding and towels, sexy swimwear, jewelry and accessories, even glasses and sunglasses — all designed to help you reach natori in planning your wardrobe and home.

New Natori Sales

Past Sales Featuring Natori

Natori Natori Sleepwear
SALE ENDED ON: April 17, 2014

Natori Sleepwear

Richly printed nightgowns, silk robes, and soft jersey pajama sets.
Natori Natori Intimates
SALE ENDED ON: April 10, 2014

Natori Intimates

Sleek contour bras, soft cotton thongs, and more for a smooth silhouette.
Natori Get the Look: Gilt's New Commercial
SALE ENDED ON: April 2, 2014

Get the Look: Gilt's New Commercial

Few thrills can compare with that noon rush, as seasoned Gilt shoppers well know — that moment of finding an item with your name written all over it and making it yours is what truly separates online shopping from an all-out personal style pursuit. And so we present "The Chase," our brand new TV commercial, which captures the uncommonly fashionable quest that is shopping on Gilt. Watch, shop, and get the look. Seize the moment. Make it yours.
Natori Natori Intimates
SALE ENDED ON: January 20, 2014

Natori Intimates

If you consider undergarments to be just as important as the clothes you’re wearing, you’ll be smitten with Natori's luxurious lingerie — especially when it's time to slip into a curve-hugging dress. Score a smooth silhouette with the brand's signature lace thongs, contouring push-up bras, and sleek cotton boyshorts.
Natori Lingerie Essentials: Bras, Briefs & More
SALE ENDED ON: January 20, 2014

Lingerie Essentials: Bras, Briefs & More

Fill your top drawer with ultra-luxe intimates and shapewear pieces from a pack of our favorite labels.
Natori Cozy Night In
SALE ENDED ON: January 14, 2014

Cozy Night In

Super-soft, casual basics made for kicking back at home.

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