Natori Swim

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About Natori Swim

Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear created by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her bras, panties, and other underthings into gorgeous swimwear marked by vibrant hues and bold patterns. You'll lust after Natori’s push-up bikinis, flattering tankinis, scoop-neck maillots, and beaded balconettes — and when you’re done with your dip, reach for a shirred tunic in rich red or cocoa.

Past Sales Featuring Natori Swim

Sale Ended March 26, 2013

Sunday Night Steals Up to 70% Off

Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love. This one-stop shop is filled with clothing and accessories to make updating your wardrobe a total breeze.

Sale Ended May 26, 2012

Almost Gone: One-of-a-Kind Women's Picks - 5/24/2012

Need a flirty party frock, a quintessential cardigan, or a darling printed bikini to round out your summer wardrobe? Great news — this sale is a one-stop shop which features standout separates from high-end designers including Milly, Emilio Pucci, Alexander McQueen, and more. Don’t delay — these incredible deals won’t last!

Sale Ended August 14, 2012

Final Sale, Part 2: Swimwear Up to 90% Off

The dog days of summer are definitely upon us, which means there's still time to hit the surf and sand before cooler temps set in. Shop swimsuits in all different colors and styles that will keep you looking fabulous, from sweet, ruffled bandeaus to sexy monokinis, and everything in between. No matter your personality, we've got something for you! Breezy coverups and effortlessly stylish slip dresses, animal-print tunics, easy tanks, and more round out the mix.

Sale Ended July 17, 2012

Mobile Exclusive: The One-Piece Bathing Suit

The most stylish tanks, maillots, and monokinins we could find, in gorgeous solids and playful prints.