Natori Swim

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About Natori Swim

Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear created by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her bras, panties, and other underthings into gorgeous swimwear marked by vibrant hues and bold patterns. You'll lust after Natori’s push-up bikinis, flattering tankinis, scoop-neck maillots, and beaded balconettes — and when you’re done with your dip, reach for a shirred tunic in rich red or cocoa.

Past Sales Featuring Natori Swim

Sale Ended July 31, 2012

Resort Glamour - 7/30/2012

When it comes to vacation dressing, our stylists prefer to ditch the buttoned-up look in favor of easy-breezy pieces that make them feel absolutely relaxed. But relaxed need not mean sloppy, as this selection of getaway-chic get-ups and accessories makes clear. Whether you're lounging poolside or taking in the sights, these finds will keep you looking as good as you feel. We’ve even broken it down by category — beach chic, urban getaway, resort glamour, and road trip — for easy shopping!

Sale Ended May 06, 2013


This colorful mix has you covered for a day in the sun, from poolside cocktails to a dip in the sea. Choose from ultra-bright bikini sets, retro one-piece suits, and ultra-sexy monokinis, plus a handful of gauzy, printed dresses and tunics to make a stylish statement out of the water.

Sale Ended July 31, 2012

Sizes 6 - 8

Want to score of-the-moment summer styles by some of your favorite designer names? This inspired mix of essential accessories, dresses, tops, skirts, lightweight cardigans, and more — broken down by size — makes dressing for the warm weather a total breeze. Happy Sunday!

Sale Ended March 26, 2013

Sunday Night Steals Up to 70% Off

Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love. This one-stop shop is filled with clothing and accessories to make updating your wardrobe a total breeze.