Natori Swim

Natori Swim

Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear created by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her bras, panties, and other underthings into gorgeous swimwear marked by vibrant hues and bold patterns. You'll lust after Natori’s push-up bikinis, flattering tankinis, scoop-neck maillots, and beaded balconettes — and when you’re done with your dip, reach for a shirred tunic in rich red or cocoa.

Past Sales Featuring Natori Swim

Natori Swim Wild Side: Animal-Print Swimwear & Coverups
SALE ENDED ON: April 17, 2013

Wild Side: Animal-Print Swimwear & Coverups

Heading to the beach? Indulge your animal instincts with this sultry mix of luxe, neutral hues and exotic-inspired prints, where you’ll find picks from tops brands like Tori Praver, Charlie by Matthew Zink, and Red Carter. Take a dip in leopard Brazilian bikinis and sexy bandeau one-pieces, while sheer silk cognac dresses and patterned tunics are made for lounging on the shore.
Natori Swim Sunday Night Steals Up to 70% Off
SALE ENDED ON: April 2, 2013

Sunday Night Steals Up to 70% Off

Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love. This one-stop shop is filled with clothing and accessories to make updating your wardrobe a total breeze.
Natori Swim Sunday Night Steals Up to 70% Off
SALE ENDED ON: March 26, 2013

Sunday Night Steals Up to 70% Off

Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love. This one-stop shop is filled with clothing and accessories to make updating your wardrobe a total breeze.
Natori Swim Lucky Finds Under $75
SALE ENDED ON: March 19, 2013

Lucky Finds Under $75

There's a reason you're feeling especially lucky today, ladies: The shopping superpowers that be have bestowed upon you a selection of serious steals, all priced under $75. From layerable leather wrap bracelets to bright, bold kicks and tons of beauty bargains, there's no telling what you'll find at the end of this rainbow.
Natori Swim Sunday Night Steals Up to 70% Off
SALE ENDED ON: February 26, 2013

Sunday Night Steals Up to 70% Off

Want to score of-the-moment styles by some of your favorite designer names? This inspired mix of apparel and accessories makes dressing for the season a total breeze.
Natori Swim Final Sale, Part 2: Swimwear Up to 90% Off
SALE ENDED ON: August 14, 2012

Final Sale, Part 2: Swimwear Up to 90% Off

The dog days of summer are definitely upon us, which means there's still time to hit the surf and sand before cooler temps set in. Shop swimsuits in all different colors and styles that will keep you looking fabulous, from sweet, ruffled bandeaus to sexy monokinis, and everything in between. No matter your personality, we've got something for you! Breezy coverups and effortlessly stylish slip dresses, animal-print tunics, easy tanks, and more round out the mix.
Natori Swim Mobile Exclusive: The One-Piece Bathing Suit
SALE ENDED ON: July 17, 2012

Mobile Exclusive: The One-Piece Bathing Suit

The most stylish tanks, maillots, and monokinins we could find, in gorgeous solids and playful prints.

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