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Natori

Natori

Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear designed by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her first creations into gorgeous lingerie that you'll want to wear all day long. Rich fabrics and intelligent design define the label’s collection of bras, robes, pajamas, and other confections, enhanced by Natori’s signature detailing, embroidery, and appliqué. Over time Natori has expanded her label to include sumptuous bedding and towels, sexy swimwear, jewelry and accessories, even glasses and sunglasses — all designed to help you reach natori in planning your wardrobe and home.

New Natori Sales

Past Sales Featuring Natori

Natori Lingerie & Sleepwear From $10
SALE ENDED ON: June 19, 2013

Lingerie & Sleepwear From $10

Ladies, it’s time to ditch your basic cotton underthings and treat your lingerie drawer to something new. We’ve rounded up beloved brands like Stella McCartney, Cosabella, and Wacoal in this mix of sexy styles you’re sure to love. Take your pick of sheer lace bras, leopard-print seamless thongs, glamorous corsets, and much more — all starting at just $10.
Natori Lingerie & Sleepwear Under $30
SALE ENDED ON: June 11, 2013

Lingerie & Sleepwear Under $30

When it comes to indulgence, there's nothing like a little something new for your lingerie drawer. Between the alluring options in this mix — flattering bras and panties, super-soft pajamas, shaping camisoles and slips — you'll have a hard time choosing just one treat for yourself.
Natori Intimates
SALE ENDED ON: June 6, 2013

Intimates

Stock your lingerie drawer with this elegant collection of underthings from sought-after brands like OnGossamer, Jenna Leigh, Natori, and La Perla. Show off your sultry side — or nail an ultra-flattering silhouette — in sexy lace bras, retro garter belts, shaping tanks and strapless slips, and so much more.
Natori Hot Summer Hue: Pink
SALE ENDED ON: May 29, 2013

Hot Summer Hue: Pink

What better way to round out your summer wardrobe — and highlight your new tan — than to shop a sale carefully curated by the hottest hues of the season? We've rounded up the perfect breezy dresses, tailored tops, and sleek bottoms in pretty pinks, bright yellows, vibrant turquoise, and crisp whites — ready to make any outfit pop.
Natori Sweet Summer Picks: Lingerie & PJs
SALE ENDED ON: May 20, 2013

Sweet Summer Picks: Lingerie & PJs

Maybe you don’t dress the coquettish part on the outside, but a few summery underthings will certainly speak for themselves. Indulge your inner flirt with romantic pieces from our favorite designer names, from OnGossamer to Oscar de la Renta Pink to Lou Paris: Think picot-trimmed lace thongs, embroidered bralettes, and garter bikini briefs. You’ll also find luxurious silk camisoles and bloomers, printed mesh nighties, and ultra-soft pajama sets to give your bedroom attire an elegant upgrade.

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