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About ncLA

Belgian-born entrepreneur Elin Dannerstedt founded ncLA in 2010 to provide a glamorous DIY nail art option for free-thinking fashionistas. It didn’t take long before ncLA’s abstract art-inspired adhesive nail wraps and cruelty- and toxin-free lacquer appeared on the nails of magazine cover models and celebs such as Beyoncé (a fan of the orange-hued “I’m With the Band”) and Kelly Osbourne. Inspired by the culture and vibe of its native Los Angeles, ncLA’s irreverently named, chip-resistant polish line features colors ranging from red (Rodeo Drive Royalty, Rush Hour) and lilac (Pick Me Up at Melrose Place) to black (Hollywood and Vine starlet) and metallic (Bel Air Trophy Wife). Since its founding, ncLA has collaborated with <I>Glamour</i>, designer Melody Ehsani, and celebrity nail stylists Jenna Hipp, Madeline Poole and Steph Stone on brilliantly colorful polishes that are both stylish and long-lasting.

New Sales Featuring ncLA

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Past Sales Featuring ncLA

Sale Ended January 22, 2014

Beauty

Who can say no to a little pampering? Shop cosmetics, pro-grade tools, and ultra-luxe products for a fully stocked beauty arsenal: Think exfoliating scrubs, Moroccan oil conditioners, lotus flower body creams, gel manicure kits, and more.

Sale Ended March 19, 2014

Accessories Spotlight: Festival Style

Hone your with-the-band look with fringed handbags, beaded sandals, and more.

Sale Ended April 22, 2013

Beauty

Who can say no to a little indulgence? Shop cosmetics, pro-grade tools, and products for a fully stocked beauty arsenal. You’ll find flat irons, false lashes, manicure sets, nourishing anti-aging creams, and much more. Time to pamper yourself!

Sale Ended August 28, 2013

Beauty

Who can say no to a little pampering? Shop cosmetics, pro-grade tools, and products for a fully stocked beauty arsenal: Think hydrating bath salts, mineral-rich lotions and scrubs, sleek grooming sets, bold lipsticks, luxe nail polishes, and more.

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