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About ncLA

Belgian-born entrepreneur Elin Dannerstedt founded ncLA in 2010 to provide a glamorous DIY nail art option for free-thinking fashionistas. It didn’t take long before ncLA’s abstract art-inspired adhesive nail wraps and cruelty- and toxin-free lacquer appeared on the nails of magazine cover models and celebs such as Beyoncé (a fan of the orange-hued “I’m With the Band”) and Kelly Osbourne. Inspired by the culture and vibe of its native Los Angeles, ncLA’s irreverently named, chip-resistant polish line features colors ranging from red (Rodeo Drive Royalty, Rush Hour) and lilac (Pick Me Up at Melrose Place) to black (Hollywood and Vine starlet) and metallic (Bel Air Trophy Wife). Since its founding, ncLA has collaborated with <I>Glamour</i>, designer Melody Ehsani, and celebrity nail stylists Jenna Hipp, Madeline Poole and Steph Stone on brilliantly colorful polishes that are both stylish and long-lasting.

New Sales Featuring ncLA & more

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Past Sales Featuring ncLA & more

Sale Ended December 28, 2013

First Impressions: Sophisticated Finishing Touches

You've got enough things to stress about when a big event is on the way — what to wear shouldn't be one of them. From job interviews to meeting the parents, win them over outfitted in these polished basics: Think ultra-flattering sheath dresses and luxe cashmere sweaters, plus embossed leather flats, delicate diamond jewelry, and a swipe of gloss to finish the look.

Sale Ended February 28, 2014

Beauty Basics: Up to 75% Off

Give your daily routine a spa-worthy upgrade with top products and tools.

Sale Ended January 22, 2014

Beauty

Who can say no to a little pampering? Shop cosmetics, pro-grade tools, and ultra-luxe products for a fully stocked beauty arsenal: Think exfoliating scrubs, Moroccan oil conditioners, lotus flower body creams, gel manicure kits, and more.

Sale Ended March 19, 2014

Accessories Spotlight: Festival Style

Hone your with-the-band look with fringed handbags, beaded sandals, and more.

More Styles by ncLA