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About ncLA

Belgian-born entrepreneur Elin Dannerstedt founded ncLA in 2010 to provide a glamorous DIY nail art option for free-thinking fashionistas. It didn’t take long before ncLA’s abstract art-inspired adhesive nail wraps and cruelty- and toxin-free lacquer appeared on the nails of magazine cover models and celebs such as Beyoncé (a fan of the orange-hued “I’m With the Band”) and Kelly Osbourne. Inspired by the culture and vibe of its native Los Angeles, ncLA’s irreverently named, chip-resistant polish line features colors ranging from red (Rodeo Drive Royalty, Rush Hour) and lilac (Pick Me Up at Melrose Place) to black (Hollywood and Vine starlet) and metallic (Bel Air Trophy Wife). Since its founding, ncLA has collaborated with <I>Glamour</i>, designer Melody Ehsani, and celebrity nail stylists Jenna Hipp, Madeline Poole and Steph Stone on brilliantly colorful polishes that are both stylish and long-lasting.

New Sales Featuring ncLA & more

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Past Sales Featuring ncLA & more

Sale Ended July 25, 2016

Summer Beauty Spotlight

Pamper yourself with oils, luxurious body creams, and the season’s best cosmetics

Sale Ended June 23, 2016

Date Night Beauty Feat. Ardency Inn

Wow your crush (or significant other) with pretty picks from lipgloss to fragrances

Sale Ended April 04, 2013

Get Ready: Bikini-Body Beauty Solutions

Not quite ready for your beach debut? No worries — this sale has everything you need to ditch those winter layers with confidence. Tone up all over with workout DVD sets from David Kirsch and the bar method. Get skin prepped and ready with body buffers and self-tanners. And finally, get your feet sandal-ready with Tweezerman tools and colorful nail polishes.

Sale Ended March 25, 2013

Accessory Spotlight: Neon

High-voltage brights are a must this season, but don't think it's all about a head-to-toe look. Check out these eye-popping accessories, set to electrify your basics. Ease into the bold trend with a pair of punchy pink sunnies, a neon orange wallet or tote, lemon-lime sandals, and more acid-hued accents. A little color shock is just what your spring wardrobe needs.