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About ncLA

Belgian-born entrepreneur Elin Dannerstedt founded ncLA in 2010 to provide a glamorous DIY nail art option for free-thinking fashionistas. It didn’t take long before ncLA’s abstract art-inspired adhesive nail wraps and cruelty- and toxin-free lacquer appeared on the nails of magazine cover models and celebs such as Beyoncé (a fan of the orange-hued “I’m With the Band”) and Kelly Osbourne. Inspired by the culture and vibe of its native Los Angeles, ncLA’s irreverently named, chip-resistant polish line features colors ranging from red (Rodeo Drive Royalty, Rush Hour) and lilac (Pick Me Up at Melrose Place) to black (Hollywood and Vine starlet) and metallic (Bel Air Trophy Wife). Since its founding, ncLA has collaborated with <I>Glamour</i>, designer Melody Ehsani, and celebrity nail stylists Jenna Hipp, Madeline Poole and Steph Stone on brilliantly colorful polishes that are both stylish and long-lasting.

New Sales Featuring ncLA & more

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Past Sales Featuring ncLA & more

Sale Ended March 23, 2016

Brighten Up: The Skincare Edit

Improve your complexion with these luxe, youth-enhancing finds from tools to serums and beyond

Sale Ended November 17, 2015

The Beauty Boutique: Skincare Essentials

Achieve complexion perfection with beautifying serums and creams

Sale Ended December 22, 2015

Beauty Best Sellers

Pep up your mornings with our favorite products to texturize, volumize, and primp

Sale Ended November 27, 2015

Indulgent Beauty Gifts

Spoil yourself (and your inner circle) with lavish products by Panier Des Sens, Delarom, and I Coloniali