Nellystella

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About Nellystella

Nellystella channels designer Nelly Chen’s fanciful creativity and exquisite attention to detail, creating imaginative looks based on Chen’s daydreams of what she had always wanted to wear as a child. Trendy and feminine, Nellystella’s collection for your little girl includes hand-drawn prints and feminine detailing like flutter sleeves, full skirts, and eyelet trim. Standouts include playful cotton body suits in floral or rainbow prints, cashmere-cotton blend cardigans for chilly mornings, and bright sundresses ready to skip down the street.

New Sales Featuring Nellystella

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Past Sales Featuring Nellystella

Sale Ended March 22, 2013

Sweet Separates

Hello, spring! Soon kids can play outdoors (every day!), so we created a sale filled with our favorite must-haves for boys and girls. Colorful tees and tanks will keep them looking (and feeling) cool during playtime, fluttery dresses will dazzle at birthday parties, and we have jewelry and shoes to match all the outfits you pick out.

Sale Ended January 24, 2014

Nellystella Girls' Spring Preview

This playful collection is sure to catch your little one's eye. Imaginative patterns and designs adorn these darling shorts, dresses, skirts, blouses, and more for a look that's fresh and fanciful.

Sale Ended December 24, 2013

Top European Brands

Add some European flair to your child's wardrobe with this magnifique selection. You can't go wrong with clothes from Pampolina, Charabia, and more. With so many items to choose from, you'll find some worldly wears to add to your little one's closet.

Sale Ended June 09, 2013

Nellystella for Girls

There's a reason these sweet-as-can-be pieces are so appealing — designer Nelly Chen creates her clothes for girls based on daydreams of what she always wanted to wear as a child. The result is playful and irresistible, with ruffles, bows, and flowers adorning dresses, tops, bathing suits, and more.

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