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About Neuw Denim

Founded in 2011 by Swedish designer Par Lundqvist, the Australian label Neuw Denim draws inspiration from the past to create clothing that is markedly modern. Named after a shortened version of Nieuwlandstraat — the street in Brussels where Lundqvist hatched the idea for his brand, before resettling in Australia — Neuw Denim features jeans and denim-complimentary apparel known for comfortable, classic fits. In designing his collections, Lundqvist employs a process called “Vintage Revision,” which involves reworking cuts and details from the nearly 3,000 pairs of old jeans in his collection. The result? High-waist women’s shorts, men’s flannel-lined denim pants, and skinny-leg jeans that will never go out of style.

New Sales Featuring Neuw Denim & more

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Past Sales Featuring Neuw Denim & more

Sale Ended July 21, 2015

Fresh Sweats

Comfortable workout gear that can keep up with you beyond the gym

Sale Ended June 11, 2015

Can't-Fail Combos: Polos & Chinos

Nail the modern off-duty uniform with pieces by Fred Perry, Life After Denim, and more

Sale Ended March 04, 2015

Spring Staples

Washed chinos, printed button-ups, and more of the season’s go-to pieces

Sale Ended December 25, 2014

Slim-Fit Pants

Well-cut trousers to fill the modern man's wardrobe.

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