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About Neuw Denim

Founded in 2011 by Swedish designer Par Lundqvist, the Australian label Neuw Denim draws inspiration from the past to create clothing that is markedly modern. Named after a shortened version of Nieuwlandstraat — the street in Brussels where Lundqvist hatched the idea for his brand, before resettling in Australia — Neuw Denim features jeans and denim-complimentary apparel known for comfortable, classic fits. In designing his collections, Lundqvist employs a process called “Vintage Revision,” which involves reworking cuts and details from the nearly 3,000 pairs of old jeans in his collection. The result? High-waist women’s shorts, men’s flannel-lined denim pants, and skinny-leg jeans that will never go out of style.

New Sales Featuring Neuw Denim

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Past Sales Featuring Neuw Denim

Sale Ended August 29, 2015

What to Wear: Weekend Edition

Cashmere pullovers, cropped pants, and more effortlessly chic pieces

Sale Ended September 28, 2015

Essential Fall Shirts: Checks & Plaids

Casual button down shirts in standout patterns, including must-have flannels for the season ahead

Sale Ended September 13, 2015

Wardrobe Must-Haves: Denim Feat. Levi's

Perfect pairs by a host of top brands, including the iconic American denim label

Sale Ended September 27, 2015

Fall Essentials: Military Outerwear

This season’s best outerwear takes its design orders from classic military silhouettes

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