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About Neuw Denim

Founded in 2011 by Swedish designer Par Lundqvist, the Australian label Neuw Denim draws inspiration from the past to create clothing that is markedly modern. Named after a shortened version of Nieuwlandstraat — the street in Brussels where Lundqvist hatched the idea for his brand, before resettling in Australia — Neuw Denim features jeans and denim-complimentary apparel known for comfortable, classic fits. In designing his collections, Lundqvist employs a process called “Vintage Revision,” which involves reworking cuts and details from the nearly 3,000 pairs of old jeans in his collection. The result? High-waist women’s shorts, men’s flannel-lined denim pants, and skinny-leg jeans that will never go out of style.

New Sales Featuring Neuw Denim

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Past Sales Featuring Neuw Denim

Sale Ended August 29, 2015

What to Wear: Weekend Edition

Cashmere pullovers, cropped pants, and more effortlessly chic pieces

Sale Ended August 25, 2015

Can't Fail Combos: Blue Jeans & White Shirts

Effortless, everyday pairings featuring Rogue, Moods of Norway, and more

Sale Ended August 23, 2015

Neuw Denim

Go-to denim and more by the emerging Aussie brand

Sale Ended August 20, 2015

Early Access: Neuw Denim

An Australian label with cult-favorite status thanks to its fresh fits

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