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SALE ENDED ON: July 26, 2012
Founded in 2011 by Swedish designer Par Lundqvist, the Australian label Neuw Denim draws inspiration from the past to create clothing that is markedly modern. Named after a shortened version of Nieuwlandstraat — the street in Brussels where Lundqvist hatched the idea for his brand, before resettling in Australia — Neuw Denim features jeans and denim-complimentary apparel known for comfortable, classic fits. In designing his collections, Lundqvist employs a process called “Vintage Revision,” which involves reworking cuts and details from the nearly 3,000 pairs of old jeans in his collection. The result? High-waist women’s shorts, men’s flannel-lined denim pants, and skinny-leg jeans that will never go out of style.
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