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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

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Past Sales Featuring New Balance

Sale Ended March 12, 2014

Kids' Apparel

Stock up on graphic tees, colorful sneakers, and more everyday essentials.

Sale Ended November 29, 2013

Holiday Gifts for Sporty Kids

We have all the tools kids need to be champions-in-training. Talk about gifts that will score you major points! Hockey sets, basketball hoops, footballs, bocce balls, pitching targets, and much more let kids work up a sweat.

Sale Ended September 21, 2013

Little Athlete

Future all-stars need athletic attire: FILA soccer shorts and shirts representing teams from around the world lead sporty kids to MVP status. Plus, cool kicks from Gola and New Balance keep tykes quick on their feet, and don't miss our sports-themed toys.

Sale Ended June 06, 2014

Shape Up: Workout Gear & Accessories

From sleek leggings to exercise balls, everything you need for a pro-grade workout.

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