New Balance

New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

New New Balance Sales

Past Sales Featuring New Balance

New Balance Sporty Kids' Shoes
SALE ENDED ON: April 18, 2014

Sporty Kids' Shoes

Cool sneakers and slips-ons made for kicking around all season.
New Balance Ben Sherman for Boys
SALE ENDED ON: April 18, 2014

Ben Sherman for Boys

Classic-cool spring basics from the beloved UK brand.
New Balance Almost Gone: One-of-a-Kind Picks
SALE ENDED ON: March 16, 2014

Almost Gone: One-of-a-Kind Picks

Don’t miss out on a stylish mix of graphic tees, colorful scarves, and more.
New Balance 50 Favorites Under $50
SALE ENDED ON: March 2, 2014

50 Favorites Under $50

Our absolute chicest steals of the day, from bright mini dresses to gemstone drop earrings.
New Balance Ski Style: On & Off the Slopes
SALE ENDED ON: February 10, 2014

Ski Style: On & Off the Slopes

Escape to the mountains with snow-ready parkas, sheepskin boots, and more.
New Balance Bottoms: Up to 90% Off
SALE ENDED ON: January 21, 2014

Bottoms: Up to 90% Off

Press pause on one-piece dressing this season and opt for a bit of playful mixing and matching. It’s easy to pull together a chic look with these stylish separates in your arsenal, including classic skinny jeans, pleated mini skirts, and embroidered lace shorts.

More Styles by New Balance

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