New Balance

New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

New New Balance Sales

Past Sales Featuring New Balance

New Balance Cool Kicks for Kids
SALE ENDED ON: April 24, 2014

Cool Kicks for Kids

Printed high-tops, metallic slip-ons, and more runaround shoes they'll wear all season.
New Balance Sporty Kids' Shoes
SALE ENDED ON: April 18, 2014

Sporty Kids' Shoes

Cool sneakers and slips-ons made for kicking around all season.
New Balance Ben Sherman for Boys
SALE ENDED ON: April 18, 2014

Ben Sherman for Boys

Classic-cool spring basics from the beloved UK brand.
New Balance Almost Gone: One-of-a-Kind Picks
SALE ENDED ON: March 16, 2014

Almost Gone: One-of-a-Kind Picks

Don’t miss out on a stylish mix of graphic tees, colorful scarves, and more.

More Styles by New Balance

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