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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

New Sales Featuring New Balance & more

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Past Sales Featuring New Balance & more

Sale Ended March 09, 2015

The New Short-Sleeve Shirt

Reinvent your warm-weather wardrobe with graphic tees, printed button-ups, and more.

Sale Ended January 08, 2015

Unyforme & Publish Brand

Off-duty gear designed with a streetwear sensibility.

Sale Ended April 15, 2015

Early Access: Essentials With an Edge Feat. Eleven Paris

Laid-back basics with an edge made for living the good life

Sale Ended February 23, 2015

Cool Hunting

Update your closet with a lineup of cool-kid staples, by Sandro, Scotch & Soda, Save Khaki, and more.

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