New Balance

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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

Past Sales Featuring New Balance

Sale Ended February 07, 2016

Puma Footwear & More

Classic sneakers with some throwback and a sporty vibe

Sale Ended March 06, 2016

Spring Training Feat. New Balance

Classic running shoes and vivid apparel for a contemporary statement

Sale Ended December 12, 2015

App Early Access: New Balance

Classic running shoes that make a contemporary streetwear statement

Sale Ended March 14, 2016

Heelys & More

Roll with it: Streetwise sneakers with wheels in the heels (plus, other sporty styles)

More Styles by New Balance