New Balance

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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

New Sales Featuring New Balance

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Past Sales Featuring New Balance

Sale Ended April 11, 2016

New Balance Footwear

The classic running shoe with a dose of attitude

Sale Ended April 25, 2016

Pop of Color: Footwear

Bold statements that make even the most basic outfit stand out

Sale Ended April 07, 2016

App Early Access: New Balance

Pair the classic running shoe with tailored trousers for an extra dose of attitude

Sale Ended October 30, 2015

Get Fit Essentials Feat. New Balance

Get one step closer to peak performance with workout gear to get you going

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