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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

Past Sales Featuring New Balance & more

Sale Ended June 02, 2015

100 Top Spring Picks

A curated list of our must-haves for the season

Sale Ended May 04, 2015

Color Run: Activewear

Workout gear in a spectrum of shades liven daily excercise style, from Splits59 and more

Sale Ended June 02, 2015

Weekly Roundup: Buyers' Top Picks

Our favorite brands and styles from this week's sales

Sale Ended November 29, 2013

Holiday Gifts for Sporty Kids

We have all the tools kids need to be champions-in-training. Talk about gifts that will score you major points! Hockey sets, basketball hoops, footballs, bocce balls, pitching targets, and much more let kids work up a sweat.

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