New Balance

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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

New Sales Featuring New Balance

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Past Sales Featuring New Balance

Sale Ended July 23, 2016

Downtown-Hip Clothes for Baby & Kids Feat. Huxbaby

Down-to-earth basics stamped with seriously cool graphics

Sale Ended August 18, 2016

Superga & More for Kids

Laid-back kicks with street cred in spades

Sale Ended July 28, 2016

Miki Miette: Colorful Play Clothes From $15

Stock up on happy-go-lucky tees, shorts, leggings, and more

Sale Ended August 12, 2016

Extra 30% Off: Kids' Shoes

Treat their feet to something new

More Styles by New Balance