New Balance

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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

Past Sales Featuring New Balance

Sale Ended March 06, 2016

Spring Training Feat. New Balance

Classic running shoes and vivid apparel for a contemporary statement

Sale Ended March 14, 2016

Work Up a Sweat: Activewear & More

Look your absolute best, even when you're working your hardest

Sale Ended January 30, 2016

Final Few

Better jump on this stuff while you can

Sale Ended July 05, 2015

New Balance Performance Apparel

Upgrade your workout with tops, shorts, and tights that are made to move

More Styles by New Balance