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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

Past Sales Featuring New Balance & more

Sale Ended March 08, 2015

Footwear Favorites Under $75

Can’t-miss steals on shoes and sneakers by Converse, SeaVees, and more.

Sale Ended March 10, 2015

Weekly Roundup: Our Top Picks

Our favorite brands and styles from this week's sales.

Sale Ended February 19, 2015

Vacation Time: Outfits for Girls & Boys

Easy-to-pack pieces, perfectly cut out for sunny vacations.

Sale Ended November 29, 2013

Holiday Gifts for Sporty Kids

We have all the tools kids need to be champions-in-training. Talk about gifts that will score you major points! Hockey sets, basketball hoops, footballs, bocce balls, pitching targets, and much more let kids work up a sweat.

More Styles by New Balance