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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

New Sales Featuring New Balance

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Past Sales Featuring New Balance

Sale Ended June 14, 2015

New Balance

Top-tier sneakers that fuse style with comfort and technical innovation

Sale Ended June 29, 2015

Get Their Kicks: Sneakers for Girls & Boys

Runaround slip-ons and lace-ups from New Balance, Gola, and more

Sale Ended July 05, 2015

New Balance Performance Apparel

Upgrade your workout with tops, shorts, and tights that are made to move

Sale Ended January 08, 2015

Early Access: Baby & Kids' Shoes Up to 80% Off

Put them a step ahead this year with irresistible boots, ballet flats, and more.

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