When you can’t find the perfect watch, make it yourself: that’s the conclusion Nixon founders Chad DiNenna and Andy Laats came to when they launched their cutting-edge accessories label in 1998. Based in Southern California, Nixon has adopted an aesthetic that is equal parts West Coast and East, traditional and hard-edged, hipster and sporty. With brand reps that include singer Santigold, professional skateboarder Tony Hawk and surfer Mark Cunningham, Nixon watches — rendered in high-gloss, boldly fluorescent rubber — offer both street cred and sophistication. In addition to timepieces, the label also designs headphones, bags and wallets, men’s and women’s clothing and outerwear, and sleek tech cases.
Substantial, sporty timepieces for everyday adventures
Your last chance to score these stylish steals before they go
Rock stars and pro surfers alike are serious devotees when it comes to Nixon’s SoCa-infused watches, and it’s no wonder: The sporty pieces combine streamlined practicality with a major dose of personality. So whether you prefer a neon-bright digital number or an elegant bracelet with marbled granite texture, this mix has you covered.
Shop 'em while they last: Classic bracelet watches, spa-worthy skincare products, and more of the season's chicest bargains.