When you can’t find the perfect watch, make it yourself: that’s the conclusion Nixon founders Chad DiNenna and Andy Laats came to when they launched their cutting-edge accessories label in 1998. Based in Southern California, Nixon has adopted an aesthetic that is equal parts West Coast and East, traditional and hard-edged, hipster and sporty. With brand reps that include singer Santigold, professional skateboarder Tony Hawk and surfer Mark Cunningham, Nixon watches — rendered in high-gloss, boldly fluorescent rubber — offer both street cred and sophistication. In addition to timepieces, the label also designs headphones, bags and wallets, men’s and women’s clothing and outerwear, and sleek tech cases.
Tough timepieces with bold accents and unique details, crafted for every occasion
Apparel and accessory deals that are more of a rush than your go-to coffee
Substantial, sporty timepieces for everyday adventures
Inspired by three generations of Royal Air Force aircraft, the timepieces by the aptly named AVI-8 blend modern design with classic style. Featuring rugged chronographs and automatic movements, this selection of watches may be fit for the battlefield, but they’ll look just as great paired with your suit and tie.