When you can’t find the perfect watch, make it yourself: that’s the conclusion Nixon founders Chad DiNenna and Andy Laats came to when they launched their cutting-edge accessories label in 1998. Based in Southern California, Nixon has adopted an aesthetic that is equal parts West Coast and East, traditional and hard-edged, hipster and sporty. With brand reps that include singer Santigold, professional skateboarder Tony Hawk and surfer Mark Cunningham, Nixon watches — rendered in high-gloss, boldly fluorescent rubber — offer both street cred and sophistication. In addition to timepieces, the label also designs headphones, bags and wallets, men’s and women’s clothing and outerwear, and sleek tech cases.
Tough timepieces with bold accents and unique details, crafted for every occasion
Sporty statement-makers from the popular SoCal brand.
Can't-miss deals on designer sneakers, watches, and everything else on his list
Apparel and accessory deals that are more of a rush than your morning coffee