When you can’t find the perfect watch, make it yourself: that’s the conclusion Nixon founders Chad DiNenna and Andy Laats came to when they launched their cutting-edge accessories label in 1998. Based in Southern California, Nixon has adopted an aesthetic that is equal parts West Coast and East, traditional and hard-edged, hipster and sporty. With brand reps that include singer Santigold, professional skateboarder Tony Hawk and surfer Mark Cunningham, Nixon watches — rendered in high-gloss, boldly fluorescent rubber — offer both street cred and sophistication. In addition to timepieces, the label also designs headphones, bags and wallets, men’s and women’s clothing and outerwear, and sleek tech cases.
Timepieces for every moment of your day, from the boardroom to your favorite bar
SoCal-based lifestyle label Nixon is all about the mix — of hipster fashion and an action sports heritage, that is. With brand reps ranging from scenester singer-songwriter Santigold to professional skateboarder Tony Hawk and surfer Mark Cunningham, Nixon watches — rendered in high-gloss, boldly fluorescent rubber — inject traditional watch design with a hard-edged cool. With its vibe of East Coast meets West Coast, the Nixon line has expanded to include a full range of accessories, from headphones to wallets to tote bags that are perfect whether you’re hanging 10 or just hanging on 10th Street.
Rock stars and surfers alike are devoted to Nixon’s affordable, high-quality timepieces. Hip and funky styles with leather bands add unique edge to your ensemble. Whether you prefer digital or analog, the assortment of colorful watches combine streamlined practicality with artsy flair.
Get your watch game in order with a huge selection of divers, dress models, and more.