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About NOM

NOM Maternity is the celeb-endorsed house brand of Belly Dance Maternity, the go-to designer clothing hub for chic moms and moms-to-be. Straight-snap nursing tanks, deep V-neck tees and sweaters, belted cargo pants, and understated empire-waist dresses are just some of the basics you’ll find in this popular label’s comfy collection, which makes heavy use of elastic waistbands, ruching, and stretchy spandex fabrics. NOM’s top sellers include the rayon Rachael long skirt in a brushstroke camouflage print, versatile black maternity leggings, and tunics featuring everything from stripes to ruffles. Founded in 2002 by mompreneur Jennifer Strom Simonte, the brand has stores in Chicago and New York. Belly Dance offers a stylish selection that includes NOM Maternity as well as Michael Stars, Ingrid & Isabel, and Japanese Weekend.

Past Sales Featuring NOM

Sale Ended October 28, 2014

100 Top Fall Looks

Our absolute favorite pieces for the cool-weather season.

Sale Ended October 30, 2013

Maternity Must-Haves: Dresses & More

Cooler weather and a growing belly mean that it's time to stock up on new clothes. These versatile finds come in bump-hugging and flow-y silhouettes, so choose your favorite. We've got dresses, wrap jackets, tees, leggings, and more — it's an array that will suit every haute mama's style.

Sale Ended May 29, 2014

Maternity: Up to 80% Off

Don’t miss out on flattering essentials, from colorful tops to printed maxi dresses.

Sale Ended February 07, 2014

Maternity: Chic Stripes & Prints

Let your bump shine by dressing it up in fun designs. This sale includes tops and dresses in stripes, leopard print, and other classic patterns, plus jeans and leggings to complete the look.

More Styles by NOM