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About NOM

NOM Maternity is the celeb-endorsed house brand of Belly Dance Maternity, the go-to designer clothing hub for chic moms and moms-to-be. Straight-snap nursing tanks, deep V-neck tees and sweaters, belted cargo pants, and understated empire-waist dresses are just some of the basics you’ll find in this popular label’s comfy collection, which makes heavy use of elastic waistbands, ruching, and stretchy spandex fabrics. NOM’s top sellers include the rayon Rachael long skirt in a brushstroke camouflage print, versatile black maternity leggings, and tunics featuring everything from stripes to ruffles. Founded in 2002 by mompreneur Jennifer Strom Simonte, the brand has stores in Chicago and New York. Belly Dance offers a stylish selection that includes NOM Maternity as well as Michael Stars, Ingrid & Isabel, and Japanese Weekend.

New Sales Featuring NOM

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Past Sales Featuring NOM

Sale Ended January 23, 2014

Maternity Dresses

Dresses are the easiest way to look great with minimal effort — just slip on one piece and you'll instantly look polished and feel comfortable. Whether you need a sexy sheath for a fun night out or a classic wrap for work, we have a bump-flattering pick to fit your style.

Sale Ended January 10, 2014

Bump Couture

Welcome to our new boutique! You can buy all of our favorite products at this one-stop-shop — we have cool clothes for babies and kids, couture maternity looks that cradle your bump, the top toys, and gear for new parents. The shop is filled with the best brands at the best prices, so fill up your cart.

Sale Ended March 12, 2014

Maternity Basics Feat. Belabumbum

Stock up on soft, easy pieces you’ll wear absolutely everywhere.

Sale Ended December 18, 2013

Best of Maternity

We've selected some of our favorite looks for stylish moms-to-be, from maxi dresses to flowing, romantic tops.

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