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About NOM

NOM Maternity is the celeb-endorsed house brand of Belly Dance Maternity, the go-to designer clothing hub for chic moms and moms-to-be. Straight-snap nursing tanks, deep V-neck tees and sweaters, belted cargo pants, and understated empire-waist dresses are just some of the basics you’ll find in this popular label’s comfy collection, which makes heavy use of elastic waistbands, ruching, and stretchy spandex fabrics. NOM’s top sellers include the rayon Rachael long skirt in a brushstroke camouflage print, versatile black maternity leggings, and tunics featuring everything from stripes to ruffles. Founded in 2002 by mompreneur Jennifer Strom Simonte, the brand has stores in Chicago and New York. Belly Dance offers a stylish selection that includes NOM Maternity as well as Michael Stars, Ingrid & Isabel, and Japanese Weekend.

Past Sales Featuring NOM & more

Sale Ended July 27, 2013

NOM Maternity - 7/23/2013

You'll find summer looks here that suit your style — and your growing belly. Choose from more than 30 dresses and tops that will keep you looking chic! Some highlights include striped tops (trend alert!) and fitted dresses and skirts. The best part: You won't have to sacrifice style for comfort.

Sale Ended January 31, 2015

Maternity Basics: Up to 80% Off

Your mom-to-be wardrobe, simplified.

Sale Ended August 23, 2014

Maternal America: Up to 80% Off

Effortlessly stylish dresses, jersey tops, and leggings you'll want to wear everywhere.

Sale Ended March 14, 2015

Mom-to-Be Wardrobe: 'Bump Day' Dresses

Versatile silhouettes made to throw on and go.

More Styles by NOM