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About NOM

NOM Maternity is the celeb-endorsed house brand of Belly Dance Maternity, the go-to designer clothing hub for chic moms and moms-to-be. Straight-snap nursing tanks, deep V-neck tees and sweaters, belted cargo pants, and understated empire-waist dresses are just some of the basics you’ll find in this popular label’s comfy collection, which makes heavy use of elastic waistbands, ruching, and stretchy spandex fabrics. NOM’s top sellers include the rayon Rachael long skirt in a brushstroke camouflage print, versatile black maternity leggings, and tunics featuring everything from stripes to ruffles. Founded in 2002 by mompreneur Jennifer Strom Simonte, the brand has stores in Chicago and New York. Belly Dance offers a stylish selection that includes NOM Maternity as well as Michael Stars, Ingrid & Isabel, and Japanese Weekend.

Past Sales Featuring NOM & more

Sale Ended May 16, 2015

Mom-to-Be Wardrobe: Babymoon Must-Haves

Easy-to-wear (and pack) pieces for your pre-parent getaway

Sale Ended March 14, 2015

Mom-to-Be Wardrobe: 'Bump Day' Dresses

Versatile silhouettes made to throw on and go.

Sale Ended September 08, 2015

Top Maternity Brands: Up to 80% Off

Made-to-flatter musts from favorites like J Brand and Imanimo

Sale Ended January 18, 2015

In Case You Missed It: Maternity Clothes Up to 80% Off

These steals call for a stock-up: Easy-to-wear dresses, sweaters, and more.