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About NOM

NOM Maternity is the celeb-endorsed house brand of Belly Dance Maternity, the go-to designer clothing hub for chic moms and moms-to-be. Straight-snap nursing tanks, deep V-neck tees and sweaters, belted cargo pants, and understated empire-waist dresses are just some of the basics you’ll find in this popular label’s comfy collection, which makes heavy use of elastic waistbands, ruching, and stretchy spandex fabrics. NOM’s top sellers include the rayon Rachael long skirt in a brushstroke camouflage print, versatile black maternity leggings, and tunics featuring everything from stripes to ruffles. Founded in 2002 by mompreneur Jennifer Strom Simonte, the brand has stores in Chicago and New York. Belly Dance offers a stylish selection that includes NOM Maternity as well as Michael Stars, Ingrid & Isabel, and Japanese Weekend.

Past Sales Featuring NOM

Sale Ended September 28, 2012

NOM Maternity

Got a bun in the oven? You'll find looks that suit your style — and your growing belly — in this NOM maternity sale, which features tons of chic ensembles. Some highlights include wrap sweaters, soft striped tees, and bump-hugging dresses in an array of colors. Visit our Gilt Little Inspirations blog to see our buyer's top picks for cooler weather.

Sale Ended October 28, 2014

100 Top Fall Looks

Our absolute favorite pieces for the cool-weather season.

Sale Ended October 30, 2013

Maternity Must-Haves: Dresses & More

Cooler weather and a growing belly mean that it's time to stock up on new clothes. These versatile finds come in bump-hugging and flow-y silhouettes, so choose your favorite. We've got dresses, wrap jackets, tees, leggings, and more — it's an array that will suit every haute mama's style.

Sale Ended December 29, 2012

Maternity: Up to 70% Off

Two words: bump chic. The clothes here feature flattering silhouettes that will cradle your belly in all the right places. Dresses and long-sleeve tops transition easily from work to the weekend, and with 50 looks to choose from, you can fill your closet with versatile items that are easy to mix and match.

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