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About NOM

NOM Maternity is the celeb-endorsed house brand of Belly Dance Maternity, the go-to designer clothing hub for chic moms and moms-to-be. Straight-snap nursing tanks, deep V-neck tees and sweaters, belted cargo pants, and understated empire-waist dresses are just some of the basics you’ll find in this popular label’s comfy collection, which makes heavy use of elastic waistbands, ruching, and stretchy spandex fabrics. NOM’s top sellers include the rayon Rachael long skirt in a brushstroke camouflage print, versatile black maternity leggings, and tunics featuring everything from stripes to ruffles. Founded in 2002 by mompreneur Jennifer Strom Simonte, the brand has stores in Chicago and New York. Belly Dance offers a stylish selection that includes NOM Maternity as well as Michael Stars, Ingrid & Isabel, and Japanese Weekend.

Past Sales Featuring NOM & more

Sale Ended June 27, 2015

Endless Summer Maternity Dresses

Breeze through the season in flattering sheaths, maxis, and more

Sale Ended October 30, 2013

Maternity Must-Haves: Dresses & More

Cooler weather and a growing belly mean that it's time to stock up on new clothes. These versatile finds come in bump-hugging and flow-y silhouettes, so choose your favorite. We've got dresses, wrap jackets, tees, leggings, and more — it's an array that will suit every haute mama's style.

Sale Ended July 17, 2013

Isabella Oliver & More: Up to 70% Off

This sale is all about chic moms-to-be, to the max! We've chosen clothes from top brands — Isabella Oliver's looks have a celebrity following that includes Angelina Jolie — and the assortment is a rare combination of comfort, quality, and style. From special-occasion dresses to everyday pants and tops, this selection will win you over.

Sale Ended August 23, 2014

Maternal America: Up to 80% Off

Effortlessly stylish dresses, jersey tops, and leggings you'll want to wear everywhere.

More Styles by NOM