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About NOM

NOM Maternity is the celeb-endorsed house brand of Belly Dance Maternity, the go-to designer clothing hub for chic moms and moms-to-be. Straight-snap nursing tanks, deep V-neck tees and sweaters, belted cargo pants, and understated empire-waist dresses are just some of the basics you’ll find in this popular label’s comfy collection, which makes heavy use of elastic waistbands, ruching, and stretchy spandex fabrics. NOM’s top sellers include the rayon Rachael long skirt in a brushstroke camouflage print, versatile black maternity leggings, and tunics featuring everything from stripes to ruffles. Founded in 2002 by mompreneur Jennifer Strom Simonte, the brand has stores in Chicago and New York. Belly Dance offers a stylish selection that includes NOM Maternity as well as Michael Stars, Ingrid & Isabel, and Japanese Weekend.

Past Sales Featuring NOM & more

Sale Ended June 27, 2015

Endless Summer Maternity Dresses

Breeze through the season in flattering sheaths, maxis, and more

Sale Ended August 23, 2014

Maternal America: Up to 80% Off

Effortlessly stylish dresses, jersey tops, and leggings you'll want to wear everywhere.

Sale Ended March 14, 2015

Mom-to-Be Wardrobe: 'Bump Day' Dresses

Versatile silhouettes made to throw on and go.

Sale Ended October 23, 2014

NOM Maternity

Easy-chic fall basics moms-to-be will live in.

More Styles by NOM