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About Nooka

Nooka founder Matthew Waldman came up with the idea for his one-of-a-kind accessories line while staring at a large clock in a London hotel and having a flashback to his first-grade math class. Waldman's belief that “the future should not look like the past" translates into designs like the unisex SPONGELEVATE watch — a square, plastic yellow timepiece whose intuitive, artistic digital interface offers a graphical representation of time — and the Zub collection, whose polyurethane rubber watches are numbered according to the width of their wristbands (for example, the Zub 20 features a 20-millimeter strap). The bright blue silicone Asset Organizer wallet, polyurethane Strip belt and macaroni-headed NookaNooka collector’s toy are just some of the many other goods featured in Nooka’s collection, which has won over the likes of writer Takashi Murakami and the always fashion-forward Kanye West.

New Sales Featuring Nooka & more

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Past Sales Featuring Nooka & more

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended March 26, 2011

Nooka Watches

Why pair your modern wardrobe with a traditional wristwatch? Outfit yourself with round-the-clock function and style. Nooka's distinctive timepieces—think square faces, futuristic dials, and colorful plastic bands—will prove to be a conversation piece, time and time again.

Sale Ended October 15, 2014

Watch Trend: Black Dials

Trade your classic diamonds and pearls for these unexpected natural stones.

Sale Ended August 24, 2014

Statement Watches Feat. Sara Designs

Outfit-making accents embellished with chains, beads, and colorful bands.