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About Nooka

Nooka founder Matthew Waldman came up with the idea for his one-of-a-kind accessories line while staring at a large clock in a London hotel and having a flashback to his first-grade math class. Waldman's belief that “the future should not look like the past" translates into designs like the unisex SPONGELEVATE watch — a square, plastic yellow timepiece whose intuitive, artistic digital interface offers a graphical representation of time — and the Zub collection, whose polyurethane rubber watches are numbered according to the width of their wristbands (for example, the Zub 20 features a 20-millimeter strap). The bright blue silicone Asset Organizer wallet, polyurethane Strip belt and macaroni-headed NookaNooka collector’s toy are just some of the many other goods featured in Nooka’s collection, which has won over the likes of writer Takashi Murakami and the always fashion-forward Kanye West.

Past Sales Featuring Nooka

Sale Ended March 26, 2011

Nooka Watches

Why pair your modern wardrobe with a traditional wristwatch? Outfit yourself with round-the-clock function and style. Nooka's distinctive timepieces—think square faces, futuristic dials, and colorful plastic bands—will prove to be a conversation piece, time and time again.

Sale Ended May 26, 2014

Early Access: Toy Watch & More Up to 80% Off

Scoop up playfully sporty timepieces from brands we love.

Sale Ended March 14, 2011

Nooka Watches - 3/12/2011

Why pair your modern wardrobe with a traditional wristwatch? Outfit yourself with round-the-clock function and style. Nooka's distinctive timepieces—think square faces, futuristic dials, and colorful plastic bands—will prove to be a conversation piece, time and time again.

Sale Ended June 03, 2009

Nooka - 06/01/2009

The brainchild of Matthew Waldman, Nooka was born when the artist and designer had a flashback to a first grade math class while staring at a large clock in a London hotel. Part retro, part futuristic, Nooka’s unique digital interface offers a linear and graphic representation of time that’s both intuitive and artistic. Nooka watches have been seen on the wrists of Takashi Murakami and Kanye West and have been featured in trend-setting magazines including Nylon, W and Visionaire. Available at luxury department stores across the country and specialty retailers like Flight 001, Moss and the MoMA Design Shop, Nooka’s range of pastel and pop art-inspired timepieces can now be found at Gilt.