Nooka

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About Nooka

Nooka founder Matthew Waldman came up with the idea for his one-of-a-kind accessories line while staring at a large clock in a London hotel and having a flashback to his first-grade math class. Waldman's belief that “the future should not look like the past" translates into designs like the unisex SPONGELEVATE watch — a square, plastic yellow timepiece whose intuitive, artistic digital interface offers a graphical representation of time — and the Zub collection, whose polyurethane rubber watches are numbered according to the width of their wristbands (for example, the Zub 20 features a 20-millimeter strap). The bright blue silicone Asset Organizer wallet, polyurethane Strip belt and macaroni-headed NookaNooka collector’s toy are just some of the many other goods featured in Nooka’s collection, which has won over the likes of writer Takashi Murakami and the always fashion-forward Kanye West.

Past Sales Featuring Nooka

Sale Ended August 15, 2014

Early Access: Nooka Watches

Graphic, intuitively designed accessories from the innovative NYC brand.

Sale Ended May 26, 2014

Early Access: Toy Watch & More Up to 80% Off

Scoop up playfully sporty timepieces from brands we love.

Sale Ended January 21, 2015

Beyond-Basic Watches

Stylish wrist fixtures sure to make a big statement.

Sale Ended May 26, 2014

Watches: Up to 80% Off

From classic to trendy, everyday accents at cant-miss prices.