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About Nooka

Nooka founder Matthew Waldman came up with the idea for his one-of-a-kind accessories line while staring at a large clock in a London hotel and having a flashback to his first-grade math class. Waldman's belief that “the future should not look like the past" translates into designs like the unisex SPONGELEVATE watch — a square, plastic yellow timepiece whose intuitive, artistic digital interface offers a graphical representation of time — and the Zub collection, whose polyurethane rubber watches are numbered according to the width of their wristbands (for example, the Zub 20 features a 20-millimeter strap). The bright blue silicone Asset Organizer wallet, polyurethane Strip belt and macaroni-headed NookaNooka collector’s toy are just some of the many other goods featured in Nooka’s collection, which has won over the likes of writer Takashi Murakami and the always fashion-forward Kanye West.

New Sales Featuring Nooka & more

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Past Sales Featuring Nooka & more

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended June 16, 2013

Toy Watch

Don't let the name fool you — ToyWatch's signature lightweight timepieces are seriously stylish. Choose from the electrifying styles here, from lime green to camo print, crafted in cutting-edge resin, aluminium, and plastic.

Sale Ended August 28, 2014

Fashion Watches

Upgrade your arm candy with a mix of our favorite timepieces.

Sale Ended June 24, 2013

The Summer Watch

It’s the perfect time to stow your heavy-duty timepieces and lighten up with warm-weather style. And nothing says summer like this mix of classic stainless steel and rose gold chronographs and electric-bright sport watches, featuring standout brands like Technomarine, ToyWatch, and Stuhrling Original.

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