Nudie Jeans Co. was founded in 2001 in Gothenburg, Sweden. And since day one, the brand — helmed by designer Maria Erixsson, formerly of Lee Europe — has been all about the denim. The company was a frontrunner when Swedish jeans and dry denim were getting big stateside, and even the name “Nudie” refers to the idea that the label presents “the naked truth about denim.” No surprise, then, that the core of the collection is a tightly edited line of jeans in fits ranging from relaxed to super-skinny. But that’s not the only trick these sharp Swedes have up their sleeve; the line is topped off by a selection of shirts, outerwear, and accessories — all designed to perfectly complement your new favorite jeans.
What is it with the Swedes and impossibly hip denim? Stockholm-based design firm Ambition to Create Novel Expressions takes a conspicuously intellectualized approach to crafting ACNE Jeans. The chic minimalism of Filippa K is all about good design. Nudie, meanwhile, focuses on the principle of sustainable luxury; they pioneered the production of organic denim.
Specializing in jeans and raw-denim button-downs, Nudie brings cutting-edge Scandinavian design to casualwear with their range of stylish cuts and washes.
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