Nudie Jeans Co. was founded in 2001 in Gothenburg, Sweden. And since day one, the brand — helmed by designer Maria Erixsson, formerly of Lee Europe — has been all about the denim. The company was a frontrunner when Swedish jeans and dry denim were getting big stateside, and even the name “Nudie” refers to the idea that the label presents “the naked truth about denim.” No surprise, then, that the core of the collection is a tightly edited line of jeans in fits ranging from relaxed to super-skinny. But that’s not the only trick these sharp Swedes have up their sleeve; the line is topped off by a selection of shirts, outerwear, and accessories — all designed to perfectly complement your new favorite jeans.
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