Olasul

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About Olasul

Olasul—the name is a combination of ola, meaning “wave,” and azul, or “blue”—is surfwear inspired by the Peruvian coast. The brand is helmed by Lorenz Korder Fort, a lifelong lover of the ocean who was born in San Francisco, raised in Peru, and educated on the East Coast. After working in luxury-goods branding for a spell, Fort began to yearn for a career where he could strike out on his own while maintaining a connection to his home country. He decided to start a company that would satisfy his quest for personal fulfillment <i>and</i> his quest for proper swim gear. Olasul now makes a range of trunks, tees, and sweatshirts inspired by the culture, scenery, and colors of Peru, and designed to keep you looking sharp both in the water and out.

Past Sales Featuring Olasul

Sale Ended August 13, 2011

Summer Style Guide

Guys, allow us to present the one-stop shop for all your warm-weather needs. This collection has everything from ties to trousers to trunks to keep you looking stylish through the dog days of summer. So whether you're building out a whole wardrobe, or grabbing that one piece you're missing, we've got you covered.

Sale Ended April 23, 2012

Swim Shop

Swim season is right around the corner. (In fact, if you’ve got a warm-weather vacation coming up anytime soon, it’s already here.) And that means it’s the perfect time to invest in a great pair of trunks or boardshorts to keep you looking stylish whether you’re at the beach, the pool, or just hanging out in the hot tub.

Sale Ended August 14, 2012

End-of-Season Swim Up to 80% Off

Swim season is nearly over, which means it’s the perfect time to get yourself a great pair of trunks or boardshorts for an equally great price. Take your pick from any of the options here, all guaranteed to keep you looking stylish whether you’re at the beach, the pool, or just hanging out in the hot tub.

Sale Ended September 10, 2012

Post-Labor Day Blowout: Up to 90% Off

Fall has unofficially arrived, and we're celebrating with this massive blowout sale. Take your pick from an encyclopedic selection of looks, and take on the season in style.