Olasul—the name is a combination of ola, meaning “wave,” and azul, or “blue”—is surfwear inspired by the Peruvian coast. The brand is helmed by Lorenz Korder Fort, a lifelong lover of the ocean who was born in San Francisco, raised in Peru, and educated on the East Coast. After working in luxury-goods branding for a spell, Fort began to yearn for a career where he could strike out on his own while maintaining a connection to his home country. He decided to start a company that would satisfy his quest for personal fulfillment and his quest for proper swim gear. Olasul now makes a range of trunks, tees, and sweatshirts inspired by the culture, scenery, and colors of Peru, and designed to keep you looking sharp both in the water and out.

Past Sales Featuring Olasul

Olasul Board Shorts, Trunks & More
SALE ENDED ON: February 26, 2013

Board Shorts, Trunks & More

Don’t ruin this winter’s warm-weather getaway with last year’s trunks. Before you hop a plane to that place where the piña coladas are endless and the cell service is nonexistent, outfit yourself with some new swimwear. You’ll find plenty of great options here, plus poolside gear like tees and tanks. The beach is calling for you. You should probably answer it.
Olasul Post-Labor Day Blowout: Up to 90% Off
SALE ENDED ON: September 10, 2012

Post-Labor Day Blowout: Up to 90% Off

Fall has unofficially arrived, and we're celebrating with this massive blowout sale. Take your pick from an encyclopedic selection of looks, and take on the season in style.
Olasul End-of-Season Swim Up to 80% Off
SALE ENDED ON: August 14, 2012

End-of-Season Swim Up to 80% Off

Swim season is nearly over, which means it’s the perfect time to get yourself a great pair of trunks or boardshorts for an equally great price. Take your pick from any of the options here, all guaranteed to keep you looking stylish whether you’re at the beach, the pool, or just hanging out in the hot tub.
Olasul Sunday Night Steals
SALE ENDED ON: July 24, 2012

Sunday Night Steals

It’s Sunday night. The weekend is nearly over. But don’t despair — we’ve got a selection of top-notch gear to bring a little bit of extra joy to your evening. Scoop up a steal now and start your week off right.
Olasul Midsummer Steals
SALE ENDED ON: July 20, 2012

Midsummer Steals

We’ve got all manner of stylish summer essentials on offer in this sale — from apparel to footwear to accessories. And the best part? Everything is 75 percent off. Better get moving; these picks won’t last long.
Olasul Mobile Exclusive: Beach Essentials
SALE ENDED ON: July 2, 2012

Mobile Exclusive: Beach Essentials

Swim trunks, sunglasses, totes, tank tops — whatever you might need for the beach, we’ve got it here in this sale. And the kicker? It’s exclusive to our mobile app users. Yeah, we were pretty excited about it, too.

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