Mouth the words “olive juice” in front of a mirror and you’ll find them indiscernible from the words “I love you.” That sort of lightheartedness is at the core of this classic children’s label, designed and managed by a small, close-knit team out of Philadelphia. Signature motifs for girls include shrunken silhouettes, Peter Pan collars, ruffles, and gingham. For boys, the looks are just as proper, boasting madras, stripes, and cable-knit. An array of vintage-inspired toys, baby layettes, and prim footwear — from sandals to oxfords — completes the Olive Juice oeuvre.
Charm her with sweet clothes she’ll wear everywhere
Game-changers: These clothes are perfect for play.
Game-changing clothes, made for play.
A curated list of our must-haves for the season