This little underwear company got its start in 2007, when two would-be MBAs at UC Berkeley discovered a mutual interest in launching a fresh, new line of organic undergarments. After a few years of sales pitches and a collaboration with designer Yves Behar, the pair was in business. Their first prototype was a pair of silk-screened boxers, and they've since branched out into a number of styles for men, as well as thongs, bikinis, and boy shorts for women.