This little underwear company got its start in 2007, when two would-be MBAs at UC Berkeley discovered a mutual interest in launching a fresh, new line of organic undergarments. After a few years of sales pitches and a collaboration with designer Yves Behar, the pair was in business. Their first prototype was a pair of silk-screened boxers, and they've since branched out into a number of styles for men, as well as thongs, bikinis, and boy shorts for women.
Our favorite brands and styles from this week's sales
Colorful cotton briefs, trunks, tanks, and more by the L.A. label.
This underwear from the go-to Australian brand will ensure you look as good under your clothes as you do with them on. Designed in a variety of prints and bold colors typical of Aussie surf culture, these trunks, tees, briefs, and more are for the guy looking for something a bit more fun (think eye-catching stripes, plaid, or neon yellow).
Base layers that are far from boring