This little underwear company got its start in 2007, when two would-be MBAs at UC Berkeley discovered a mutual interest in launching a fresh, new line of organic undergarments. After a few years of sales pitches and a collaboration with designer Yves Behar, the pair was in business. Their first prototype was a pair of silk-screened boxers, and they've since branched out into a number of styles for men, as well as thongs, bikinis, and boy shorts for women.
Stock your drawers with socks for every occasion, in a variety of colors and patterns.
Our favorite brands and styles from this week's sales
Perfectly patterned, giftable accessories.
This underwear from the go-to Australian brand will ensure you look as good under your clothes as you do with them on. Designed in a variety of prints and bold colors typical of Aussie surf culture, these trunks, tees, briefs, and more are for the guy looking for something a bit more fun (think eye-catching stripes, plaid, or neon yellow).