Paper Crown by Lauren Conrad is a collection of clothing for the consummate Cali girl, designed by the Martha Stewart of the Millennial generation. Conrad shot to fame during her stints on MTV’s Laguna Beach and The Hills, but her talents stretch far beyond reality TV stardom: the polymath is responsible for a lifestyle website and beauty blog, seven bestselling young adult novels, and three clothing lines, the Lauren Conrad Collection, LC Lauren Conrad for Kohl’s, and, of course, Paper Crown. Launched in 2011, Paper Crown’s whimsical, romantic clothing blends traditional neutrals and navy with retro detailing and ultra-feminine touches, making for candy-sweet, wearable basics with just enough edge – think vegan leather miniskirts paired with ruffly romantic silk tops, gorgeous maxi dresses and menswear-inspired basics.
Stock up on best-price style staples from some of our favorite brands.
Perfect head-to-toe pieces in the subtly femme hue of the moment.
Wear-forever staples you can't be without, from sleek shift dresses to flattering sunnies.
Our favorite brands and styles from this week's can't-miss sales.