Paper Crown by Lauren Conrad is a collection of clothing for the consummate Cali girl, designed by the Martha Stewart of the Millennial generation. Conrad shot to fame during her stints on MTV’s Laguna Beach and The Hills, but her talents stretch far beyond reality TV stardom: the polymath is responsible for a lifestyle website and beauty blog, seven bestselling young adult novels, and three clothing lines, the Lauren Conrad Collection, LC Lauren Conrad for Kohl’s, and, of course, Paper Crown. Launched in 2011, Paper Crown’s whimsical, romantic clothing blends traditional neutrals and navy with retro detailing and ultra-feminine touches, making for candy-sweet, wearable basics with just enough edge – think vegan leather miniskirts paired with ruffly romantic silk tops, gorgeous maxi dresses and menswear-inspired basics.
Vibrant swimsuits and chic coverups for a stylish day by the water, from L'Space and more
Go-to summer attire, from daring crop tops to demure sundresses and more
Keep it cool yet professional with laid-back office attire
Our favorite brands and styles from this week's can't-miss sales