John Moore and Michael Abbey founded their clothing line Penny Stock as a reaction to the 2008 recession — sharing the belief that timeless style should be available to everyone, regardless of the state of the global economy. Inspired by a documentary that showed how survivors of the Great Depression had maintained optimism in the face of financial catastrophe, Moore and Abbey took to the drawing board — designing chic yet accessible tops and shirts, pants, dresses, and other sartorial necessities. Based in Culver City, California, Penny Stock now produces a full line of men’s and women’s apparel, with each garment set off by a penny detail that the wearer can stash away for future use. Call it a reminder to look on the bright side — or a symbol of enduring, attainable style.