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The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analyzing the function-type of each and presenting an array of methods used to capture the attention of the viewer.
The authors employ sure aesthetic judgment in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Müller-Brockmann's original and immortal concept.
This soft cover book measures 9 7/8 inches by 10 inches. Published July 1, 2004.
Phaidon’s empire of world-renowned books on food, architecture, fashion, design and travel complement the publisher’s beginnings. Named after Socrates’s pupil Phaedo, who was known for his discourses on immortality, this London-based publishing house got its start in 1923 as a producer of high quality, reasonably priced literature, philosophy, and history books. In 1936 it added art to its repertoire, publishing some of the first monographs of Van Gogh and Botticelli. All volumes pair erudite text with breathtaking photography; a perennial favorite is Phaidon’s stunning, large-scale Atlas of 21st Century World Architecture.