Pleasure Principle & more

Featured Looks

About Pleasure Principle

In addition to their work on the Pleasure Principle line, Europe-born designers Diva Pittala and Adrian Cowen work as artists and sculptors — under the shared acronym C.R.E.E.P. — so it's no surprise that an avant-garde aesthetic pervades their work. Unexpected shapes (like a hoodie with kimono-esque sleeves, or an elongated bomber jacket) abound in their designs, as do surprising fabrics and clever graphic prints. The NYC-based label's designs have picked up by local retailers, as well as ones as far afield as Berlin, Tokyo, and beyond.