Pleasure Principle

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About Pleasure Principle

In addition to their work on the Pleasure Principle line, Europe-born designers Diva Pittala and Adrian Cowen work as artists and sculptors — under the shared acronym C.R.E.E.P. — so it's no surprise that an avant-garde aesthetic pervades their work. Unexpected shapes (like a hoodie with kimono-esque sleeves, or an elongated bomber jacket) abound in their designs, as do surprising fabrics and clever graphic prints. The NYC-based label's designs have picked up by local retailers, as well as ones as far afield as Berlin, Tokyo, and beyond.

Past Sales Featuring Pleasure Principle

Sale Ended May 11, 2012

Final Few: Up to 70% Off

Once in a while, we wind up with some items that haven't found their way to a good home. It’s tragic, we know. But don't worry, there’s a silver lining. We’re offering them to you — at steeper-than-ever discounts — so we can make way for new gear. We’ve only got a few of each item in stock, so move fast.

Sale Ended April 08, 2012

Best Bets Under $50

Our roundup of great picks under $50 is all about elevating your style without devastating your wallet. So whether you're looking to fill a gap in your wardrobe or to rebuild it entirely, we’ve got what you need to kit yourself out without breaking the bank.

Sale Ended March 13, 2012

Restock Your Closet

Whether you’re looking to completely rebuild your wardrobe or just fill a few important gaps in your repertoire, we’ve got you covered in this sale. Stock up on stylish casual picks from brands like Trovata, Original Penguin, and a host of others, and take on the spring in top form.

Sale Ended November 23, 2010

Pleasure Principle - 11/17/2010

Not every man can pull off edgy, androgynous looks like the ones on offer from forward-thinking New York design team Pleasure Principle. For our sale, we've selected a few of our favorite pieces, from a cleverly elongated bomber jacket to a chest-baring drape-necked Edgy, androgynous looks from the forward-thinking New York design teamshirt to a few wear-with-anything t-shirts to layer underneath. Don't be intimidated by the prospect of making a statement—remember, fortune favors the bold.