Pleasure Principle

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About Pleasure Principle

In addition to their work on the Pleasure Principle line, Europe-born designers Diva Pittala and Adrian Cowen work as artists and sculptors — under the shared acronym C.R.E.E.P. — so it's no surprise that an avant-garde aesthetic pervades their work. Unexpected shapes (like a hoodie with kimono-esque sleeves, or an elongated bomber jacket) abound in their designs, as do surprising fabrics and clever graphic prints. The NYC-based label's designs have picked up by local retailers, as well as ones as far afield as Berlin, Tokyo, and beyond.

Past Sales Featuring Pleasure Principle

Sale Ended December 28, 2011

Gifts for Him

For Him

Sale Ended October 30, 2011

FINAL SALE: PART 1

This is one for the record books, folks. Our massive final sale features a slew of labels, styles from classic to cutting-edge, and pretty much every type of apparel you can imagine. Whether you’re looking to dress to the nines or just hang out in style, we've got you covered. Stock up. After all, it <i>is</i> your last chance.

Sale Ended June 03, 2011

The Graphic Tee

Don’t worry, guys. We’re not advocating for the return of the “I’m With Stupid” tee. We’re perfectly happy to leave such sartorial missteps safely in the past, because today’s breed of graphic tee is a much more stylish affair. From understated illustrations to in-your-face prints, these picks are just the thing to punch up any summer wardrobe.

Sale Ended November 23, 2010

Pleasure Principle - 11/17/2010

Not every man can pull off edgy, androgynous looks like the ones on offer from forward-thinking New York design team Pleasure Principle. For our sale, we've selected a few of our favorite pieces, from a cleverly elongated bomber jacket to a chest-baring drape-necked Edgy, androgynous looks from the forward-thinking New York design teamshirt to a few wear-with-anything t-shirts to layer underneath. Don't be intimidated by the prospect of making a statement—remember, fortune favors the bold.