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About Primigi

Primigi’s European-style shoes for kids are definitely cute, but they also offer what tiny tootsies need most: comfort and flexibility. Founded in 1976, this all-Italian brand makes children’s footwear featuring cushioned leather soles that perfectly mold to your child’s feet as well as textured rubber outsoles for extra grip. Meticulously crafted ballet flats and Mary Janes for girls, loafers for boys, and sandals and boots come in a rainbow of colors and are separated into different age groups, each with a distinct personality and design. Your kids will love growing up with Primigi.

New Sales Featuring Primigi & more

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Past Sales Featuring Primigi & more

Sale Ended November 04, 2013

Shoes, Shoes, Shoes!

When it comes to shoes, we know parents love having lots of choices — Velcro sneakers, bow-embellished flats, Mary Janes, rain boots, and more — we have them all. Peruse this collection of styles; we know you'll find something fabulous for tiny toes.

Sale Ended September 28, 2014

Brands to Know Feat. Anais & I

Staple pieces for boys, girls, and moms-to-be.

Sale Ended August 12, 2014

100 Top Summer Looks

Our absolute favorite pieces for the sunny season.

Sale Ended December 24, 2013

Top European Brands

Add some European flair to your child's wardrobe with this magnifique selection. You can't go wrong with clothes from Pampolina, Charabia, and more. With so many items to choose from, you'll find some worldly wears to add to your little one's closet.

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