Menswear mavens Robert Godley and Robert Goldman launched Psycho Bunny, their line of luxe-but-twisted men’s clothing and accessories, with a batch of handmade silk ties emblazoned with a crazed skull-and-crossbones rabbit. It wasn’t long before the designing duo plastered their bunny on a cashmere scarf, striped socks, pure cotton rugby and polo shirts, and other men’s essentials. Subversive but sophisticated, Psycho Bunny's clothes come with all the hallmarks of quality: mother-of-pearl buttons, imported Italian fabric, and — naturally — a skull with rabbit ears. Don’t miss the brand’s comfy and casual board shorts and T-shirts, available in colors ranging from bubblegum pink to turquoise.
Beat the heat in soft-collar staples by Fred Perry, Brooks Brothers, and more
Nail the modern off-duty uniform with pieces by Fred Perry, Life After Denim, and more
Casual button down shirts in standout patterns, including must-have flannels for the season ahead
Our summer send-off continues with can’t-miss steals on all-season staples