Puma is the product of a sibling-rivalry moment between brothers Rudolf and Adolf Dassler, who in 1948 resolved an argument by splitting their Bavaria-based shoe factory into two new companies: Puma, founded by Rudolf, and Adidas, established by Adolf. In addition to creating iconic suede basketball shoes, Puma has outfitted elite athletes such as soccer legend Pelé and was the first footwear company to use vulcanized rubber and foam-free midsoles. These days the globally recognized lifestyle megabrand produces sneakers and stylish sweats for men, women, and children as well as underwear, accessories, sports league uniforms, golf clothing, chic outerwear, and watches — all emblazoned with Puma’s signature leaping cat logo. Always an innovator, Puma has collaborated with high-profile couture designers such as Jil Sander and, through its luxury lifestyle brand Puma Black Label, Alexander McQueen and Mihara Yasuhiro.