Puma is the product of a sibling-rivalry moment between brothers Rudolf and Adolf Dassler, who in 1948 resolved an argument by splitting their Bavaria-based shoe factory into two new companies: Puma, founded by Rudolf, and Adidas, established by Adolf. In addition to creating iconic suede basketball shoes, Puma has outfitted elite athletes such as soccer legend Pelé and was the first footwear company to use vulcanized rubber and foam-free midsoles. These days the globally recognized lifestyle megabrand produces sneakers and stylish sweats for men, women, and children as well as underwear, accessories, sports league uniforms, golf gear, chic outerwear, and watches — all emblazoned with Puma’s signature leaping cat logo. Puma Girl is the company’s line of sporty and functional hoodies, sweats, yoga pants, t-shirts, and other clothes and accessories for little girls and teens. Heavy on bright pinks, purples, and other feminine colors, Puma Girl is for young ladies who like to hit the playroom and the playground in style.
The worlds of sport and fashion collide in Puma’s funky, sporty casualwear for kids. Comfortable silhouettes get an urban edge in this selection for kids: Check out this lot of casual graphic T-shirts for boys. And don’t let these candy-colored pastels fool you: Little girls can easily keep up with the boys in these tees and hoodies.
Future all-stars need athletic attire: FILA soccer shorts and shirts representing teams from around the world will lead sporty kids to MVP status. Plus these cool kicks from Gola will keep tykes quick on their feet.
It may feel early to be thinking about temperatures dropping come fall, but one can never be too prepared: The picks we've rounded up here include timeless classics like peacoats, cardigans, and adorable hats, plus jazzed-up scarves, faux-fur-lined parkas, and super-warm snowsuit. We've also got an array of spring-appropriate gear that they can wear right now, from playful windbreakers to cute raincoats.