Puma is the product of a sibling-rivalry moment between brothers Rudolf and Adolf Dassler, who in 1948 resolved an argument by splitting their Bavaria-based shoe factory into two new companies: Puma, founded by Rudolf, and Adidas, established by Adolf. In addition to creating iconic suede basketball shoes, Puma has outfitted elite athletes such as soccer legend Pelé and was the first footwear company to use vulcanized rubber and foam-free midsoles. These days the globally recognized lifestyle megabrand produces sneakers and stylish sweats for men, women, and children as well as underwear, accessories, sports league uniforms, golf gear, chic outerwear, and watches. Chic and functional, Puma’s underwear collection maximizes comfort for today’s active men and women with stretchy, moisture-absorbing cotton fabric and snug fits. From boxer briefs and compression shorts for men to sleek sports bras and panties for women, each design expresses vigor and vitality and, of course, comes emblazoned with Puma’s signature leaping cat logo.