Pure Fiber’s elegant bath and bedding offerings are all organic: towels, slippers, sheets and robes are woven from 100 percent cotton or bamboo viscose fibers. We particularly love Pure Fiber’s colorful towels, which come in modern shades like chartreuse, rose, and robin’s-egg blue; Pure Fiber's hamam-style fouta towels, made of 100% Turkish cotton, are lightweight, ultra-absorbent -- and super hot right now. The eco-luxury brand believes that sustainability should also be stylish, and others agree: boutique hotels, resorts and spas all indulge their clients with Pure Fiber’s offerings.