If you consider Hawaiian shirts a thing of the past, then you haven’t taken a good look at Reyn Spooner’s charming and beach-friendly styles. Reyn Spooner’s roots stem back to 1962, when founder Reyn McCullough purchased swimwear makers Spooners of Waikiki, housed in a little grass hut under the Waikiki Beach palm trees. Over the next five decades McCullough transformed this shack into an award winning company that has partnerships and collaborations with Opening Ceremony, Urban Outfitters – and Disney. Reyn Spooner’s success can be attributed to the company’s subtler take on the bright traditional prints of Hawaiian style shirts – using traditional woodblock methods, its shirts are made with the fabric turned wrong side out. In 2010, Reyn Spooner launched its completely revamped and re-engineered Modern Collection featuring slim-fit flattering pants and shorts, trendy swimwear and tropical blazers catering to the younger and more modern man. The company even puts out a commemorative Christmas shirt every year, so if you’re looking for a trendy take on a golfing Santa, look no further.