Launched in 2010, Richer Poorer is an emerging label devoted entirely to crafting quality socks for men. Made from a sturdy cotton blend, these stockings feature a touch of Spandex that ensures they don’t fall down on the job. Based in Laguna Beach, California, and founded by designers Iva Pawling and Tim Morse, Richer Poorer is all about bold and classic patterns, bright colors, modern prints, and having fun. When it comes to clothing, people all too often treat their socks as an afterthought. So grab a pair — or three — of Richer Poorer’s cottony confections, and enhance all your looks from the ground up.