For more than 25 years, Rudy Project has been crafting sport sunglasses, goggles, helmets, and bags that blend technological innovation with a keen eye for aesthetics. From materials to design to construction, everything is rigorously tested by professionals and weekend warriors alike, and then recalibrated until the finished product performs its task perfectly and efficiently. The result? Gear that exceeds the demands of the modern athlete — and looks great doing it.
Seasonal must-haves for the beach, the couch, and everywhere in between
High-tech activewear for serious athletes, including compression shorts and performance jackets
Sunglasses, helmets, backpacks and more for the serious cyclist
Handpicked steals from the past seven days